I guess one of the ways they generate names is to take an "er"word and remove the e. Didn't work quite right in this case... http://tiffzhang.com/startup/?s=639366650
"MEET STER.
Steering. Everyone talks about it but only the truly discreet are able to steer day in and day out. Here at Ster we understand your commitment and want to give you what you need to take your steering to the next level."
It was recently declared production-ready, but it isn't intended to be an alternative to the standard Salt fileserver. Seems like it's more of an easy way to bootstrap machines.
"MEET STER. Steering. Everyone talks about it but only the truly discreet are able to steer day in and day out. Here at Ster we understand your commitment and want to give you what you need to take your steering to the next level."
I love this so much.