Reading the advice from this thread hurts. Has anyone here actually "gone to market" with what they're saying?
Having built and launched a successful go to market strategy here are my tips for you. Ultimately because it seems like you're bootstrapping and have limited funds since it's a side project, you want to aim for a
scalable strategy that will give you a CPI that makes sense for your monetization path (ROI).
Note: I'm not even sure you're ready to go to market so ill assume you are.
1) Influencer Marketing: Do manual reach out and negotiations or hire someone with the network/connections who can help you with this. Since you're in the fashion niche there are tons of instgram/youtube influencers that would promote your app for a fee.
2) Content distribution: Get bloggers or guest posts up about your app on sites/blogs that have massive traffic and engagement.
3) PR: If you're running this as a business then there beeds to be a need in the market for your product that you must reach out to journalists and tell...ie your story. You can use HARO as well.
4) Viral coefficient: Make sure this is engineered into your funnel otherwise you're missing out on reaching critical mass and will steuggle to acquire users sustainably.
Having built and launched a successful go to market strategy here are my tips for you. Ultimately because it seems like you're bootstrapping and have limited funds since it's a side project, you want to aim for a scalable strategy that will give you a CPI that makes sense for your monetization path (ROI).
Note: I'm not even sure you're ready to go to market so ill assume you are.
1) Influencer Marketing: Do manual reach out and negotiations or hire someone with the network/connections who can help you with this. Since you're in the fashion niche there are tons of instgram/youtube influencers that would promote your app for a fee.
2) Content distribution: Get bloggers or guest posts up about your app on sites/blogs that have massive traffic and engagement.
3) PR: If you're running this as a business then there beeds to be a need in the market for your product that you must reach out to journalists and tell...ie your story. You can use HARO as well.
4) Viral coefficient: Make sure this is engineered into your funnel otherwise you're missing out on reaching critical mass and will steuggle to acquire users sustainably.
If you have questions let me know!
Hope this helps.