Hey, sorry for the confusion. Each video you watch decreases the price of the item for sale. In addition to the price decrease, you get vidfall points. These points are used at the 50 to .01 ratio. It is just an added bonus. Something users get even if they don't make the purchase. Users can apply these points at any time.
Thanks, yea we were definitely inspired by the penny auction sites. However, we saw them as predatory. The nice thing about VidFall is you can't lose any money. Just a fun way to get discounts on gift cards. Thanks for the feedback.
Hey the watchers variable is dependent upon the number of people actually watching videos. We were making a TON of calls to our ad networks at the peak of the HN craze, but not all the videos were coming through. That is why the viewer variable was all screwy. Lots of work ahead, appreciate the constructive criticism!
Talk to the customer directly! Pick up the phone and call them.. Everyone tries going viral.. but your chances are so slim. Let your customers do the work for you. It won't happen overnight, but if you believe in the process, it will work.