I'm biased because I write for Fortune Magazine, but you put this perfectly. To prove your point, when I wrote about Twitter in Fortune in August, 2008, which was one of the first general business press articles about Twitter, I was well aware that 1) all the cool kids knew about it and 2) the rest of the country, Fortune's readers, did not. Here is that article, which seems a little quaint now: http://money.cnn.com/2008/08/06/technology/true_meaning_of_t...