Both! HTML5 games are not bought on the App Store, they are played directly in your browser. So you can, for example, open up Safari on your iPhone and play a HTML5 game for free, right in your browser.
You can also play that same game on your desktop PC, by visiting the same web address. Though all of my HTML5 games are specifically optimized for mobile.
To clarify, I only sell a single information product, and the reason for publishing it was simply to diversify my online income instead of being solely reliant on HTML5 sponsorships. Overall, it has only made up about 10% of my total revenue, so it's not a big part of the equation.
That said, I'm certainly not against selling picks and shovels.
Uh, not quite. Try this summary: spent years using GameMaker, eventually made enough money from games to live comfortably, used that success to build a platform and audience, leveraged platform to sell a few products (in order to diversify income) while continuing to make games.
GameMaker Studio Master Collection now costs a tidy sum of $799.99, compared to $25 for GameMaker 7 a few years ago. Definitely a shift towards a more professionally orientated market.
Yes, that makes up the majority of my income. The companies pay for the legal rights to use/distribute the games, or to "sponsor" them as it's known. Sometimes they want some branding or an API integrated, too.
Hi all; original content creator here. Both of my websites (gamemakerblog.com and truevalhalla.com) seem to have had a large influx of traffic, and have gone down.
You can also play that same game on your desktop PC, by visiting the same web address. Though all of my HTML5 games are specifically optimized for mobile.