If you happen to be one more "extra" click that goes over the $1m cap, fine you aren't out anything. However, the cost to someone else leaving Microsoft's money on the table could actually be their life.
Just don't paint it as anything different than what it is. This isn't charity money. This is marketing money.
If we don't collectively use all of it up it isn't going to the Gates Foundation, it's going to more "I'm a PC" ads.
Cost to you: 0
If you happen to be one more "extra" click that goes over the $1m cap, fine you aren't out anything. However, the cost to someone else leaving Microsoft's money on the table could actually be their life.
Just don't paint it as anything different than what it is. This isn't charity money. This is marketing money.
If we don't collectively use all of it up it isn't going to the Gates Foundation, it's going to more "I'm a PC" ads.