Well, I for one paid for it. 9.00 a month is a small amount to pay for my own education. I watched the free videos and gained enough from those videos that I felt there was value. On top of that, Ben is churning new videos out constantly, so the ongoing value was there, too. This is much better quality than what you find by googling or by hitting Stack Overflow. If your time is valuable, pay the $9 and get up to speed in a hurry in one place rather than trying to piece together things from a variety of sources with varying quality.