A general question: I do some Google PPC, LinkedIn PPC and Facebook PPC. I point those ads to specific landing pages relevant to the ads and keywords on my site.
I also track everything with Analytics (i check visitors, referrals, time on page, page views, keywords, countries).
I have a very small number of conversions (contact email sent via form). But I guess it's a numbers (%) game: I have a small amount of visitors.
The thing is: I check almost every day my stats on Analytics, but after my routine check of the stats i mentioned earlier, i really don't know what else to do/check/verify and what sort of "next action" I have to do with all the data I gather.
A general question: I do some Google PPC, LinkedIn PPC and Facebook PPC. I point those ads to specific landing pages relevant to the ads and keywords on my site.
I also track everything with Analytics (i check visitors, referrals, time on page, page views, keywords, countries).
I have a very small number of conversions (contact email sent via form). But I guess it's a numbers (%) game: I have a small amount of visitors.
The thing is: I check almost every day my stats on Analytics, but after my routine check of the stats i mentioned earlier, i really don't know what else to do/check/verify and what sort of "next action" I have to do with all the data I gather.
I guess, my question is: what's next?