Thanks for sharing your story! Great to hears different business owners experiences with Groupon.
One of our clients who operates a semi-private golf course ran a Groupon earlier this season and had great experience with it. It definitely generated a different type of a customer, or at least not the type of clientele they generally experience.
Basically, as a result Groupon allowed them to draw and market their golf course to a completely different target market. The only catch is, trying to convert the one time Groupon customer into a long term returning player or even try to up-sell them with Club Membership.
Groupon can be very costly, especially if your business model isn't a good fit for it. But just like any other marketing, running a proper business and cost analysis can determine if Groupon is the right fit. Otherwise you might become another example of Groupon disaster story.
One of our clients who operates a semi-private golf course ran a Groupon earlier this season and had great experience with it. It definitely generated a different type of a customer, or at least not the type of clientele they generally experience.
Basically, as a result Groupon allowed them to draw and market their golf course to a completely different target market. The only catch is, trying to convert the one time Groupon customer into a long term returning player or even try to up-sell them with Club Membership.
Groupon can be very costly, especially if your business model isn't a good fit for it. But just like any other marketing, running a proper business and cost analysis can determine if Groupon is the right fit. Otherwise you might become another example of Groupon disaster story.