I imagine this is trolling, but nonetheless: it's not so much about it being unfair, as it being horribly inefficient. It's a completely arbitrarily defined market over which we (strictly, ICANN) have total control. In your central market the only person who stands to lose out from any inefficiency is the owner of the property, who could get more money by selling it to you, if you truly could make more money from it than they could. In this market anyone can buy a new domain name, so it's not unfair, but the rules of the market have been defined such that people profit from it without providing any value. I'm not complaining about it, I'm merely suggesting that it's an opportunity to increase market efficiency - it's not a trivial problem but our current solutions to it seem very poor. A service, for example, that would hunt out truly great domain names for a particular purpose, buy them and then sell them on at a profit having helped the purchaser find them would be providing great value, but if the process is "search for your own domain name and then purchase it from whoever previously thought of it", it's a bit disappointing.