Why Is Marketing Such a Tough Pill for Startups to Swallow?(markevans.ca)
markevans.ca
Why Is Marketing Such a Tough Pill for Startups to Swallow?
http://www.markevans.ca/2015/05/12/why-is-marketing-such-a-tough-pill-for-startups-to-swallow/
http://www.markevans.ca/2015/05/12/why-is-marketing-such-a-tough-pill-for-startups-to-swallow/
"Having worked at a startup that kept adding more features, I can tell you this approach doesn’t work. It’s like adding more flavors to a sundae based on the belief that variety is the spice of life. The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is good buzz around how good it tastes."