Fad or Icon? How the Crocs brand crashed & burned(ries.typepad.com)
ries.typepad.com
Fad or Icon? How the Crocs brand crashed & burned
http://ries.typepad.com/ries_blog/2009/10/how-crocs-crashed.html
11 comments
> If Crocs hadn't saturated the market, then all those knock-offs would have stolen more of the total money to be made on the idea.
That is true. I think the total amount of crocs sold is the same - the only difference is that 90% of them are knockoffs. I am wearing a $2 pair of knock-offs right now.
The problem is that it was a good idea which everyone could copy.
That is true. I think the total amount of crocs sold is the same - the only difference is that 90% of them are knockoffs. I am wearing a $2 pair of knock-offs right now.
The problem is that it was a good idea which everyone could copy.
I could understand these as cheap water shoes for children. I've been a fan of these watershoes for adults: http://www.rei.com/product/780680?cm_mmc=cse_froogle-_-dataf...
They stay on really well, and when combined with neoprene booties provide the best cold water/mountain river shoe I've ever found. I use these when I go kayaking or try to hike up a stream or creek.
They're not that much more expansive, but provide a significantly improved experience, and look a lot nicer. Overall though, I the crocs fit a certain need -- cheap watershoes, for infrequent use, or for children.
They stay on really well, and when combined with neoprene booties provide the best cold water/mountain river shoe I've ever found. I use these when I go kayaking or try to hike up a stream or creek.
They're not that much more expansive, but provide a significantly improved experience, and look a lot nicer. Overall though, I the crocs fit a certain need -- cheap watershoes, for infrequent use, or for children.
I wondeer if this helped their downfall.
http://www.thebestpageintheuniverse.net/c.cgi?u=fashion
http://www.thebestpageintheuniverse.net/c.cgi?u=fashion
While I doubt Maddox alone was a serious influence on anyone's stock price, commentators like him definitely have an influence on people's attitudes; when Crocs became ugly and smelly in the minds of many potential customers, those people were no longer potential customers.
(Whether Crocs are actually ugly and smelly is beside the point, though I agree with maddox here)
(Whether Crocs are actually ugly and smelly is beside the point, though I agree with maddox here)
I was going to post this because it is the specific reason I never bought Crocs. Also, I liked telling people how ugly their Crocs were, and his page helped.
I think the Vibram Five Fingers helped the downfall too. I bought a pair of the KSOs and there's been two days I haven't worn them since I got them. People that buy crocs want to have neat shoes that are a little eccentric. They stop being eccentric when everyone has them. Vibrams are now more eccentric than crocs, so the fad is fading. This isn't to say that crocs won't continue to have regular customers though.
Yeah, their stock was trading around a P/E of 60 for a while. Its the first and only time I bought a put on a stock. Complete irrational exuberance.
If they hadn't produced to sustain and satisfy demand, they might have made less money, if the trend was destined to falter anyways.
Question for debate: is twitter a fad or an icon?
IMO, twitter itself is a fad, but only because it's somewhat revolutionary. It's becoming a collectively conscious entity, much like the entire internet. Twitter is around because people want to know what others are thinking as soon as they are thinking it.
Twitter will die when we come up with a more efficient form of telepathy.
Twitter will die when we come up with a more efficient form of telepathy.
[deleted]
Oh come on. Everyone and their mother saw this one coming. Anyone who bought shares of Crocs was only playing a game of timing.
Funny, I doubled my money on the stock in the last 6 months... I think they're doing great!
Yes it was a fad, and yes they didn't stick to fundamentals with their product line, but there are enough fat people, diabetics, and children in the world to sustain the company for the long haul.
Yes it was a fad, and yes they didn't stick to fundamentals with their product line, but there are enough fat people, diabetics, and children in the world to sustain the company for the long haul.
All the knock-offs at one fifth of the price probably helped too...
If that's a fad, I hope I can create a fad business someday.
Maybe the Crocs business strategy was exactly right - milk it while it's trendy, and then keep a good business at the end.
It's not like these shoes are Nintendo Wiis. There is absolutely no limit on how many you can produce. If Crocs hadn't saturated the market, then all those knock-offs would have stolen more of the total money to be made on the idea.