AmazonBasics: Bezos and Co. starts private-label consumer electronics line(engadget.com)
engadget.com
AmazonBasics: Bezos and Co. starts private-label consumer electronics line
http://www.engadget.com/2009/09/20/amazonbasics-bezos-and-co-starts-private-label-consumer-electr/
5 comments
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Geek Squad 6' USB A/B cable: $36.99
AmazonBasics 6' USB A/B cable: $6.77
Glad to see someone big undercutting Best Buy's outrageous prices.
Glad to see someone big undercutting Best Buy's outrageous prices.
As someone who resides not in United States, Puerto Rico, Canada, China or England, I must say that Geek Squad seems sort of an unnecessary and forced invention. It's no surprise that their prices are so high as they have various costly conventions and vehicles, "Geekmobile" being an example.
Amazon has ready competition (Newegg) waiting for it in this area. But of-course newegg should be worried right now.
http://www.amazonstrategies.com/2009/06/holy-private-labels-...
According to that article, these 4 brands offer about 1200 items. Smart move -- like Kirkland at Costco. Keeps them highly price-competitive.