Announcing $100,000 for Startups on Google Cloud Platform(googlecloudplatform.blogspot.com)
googlecloudplatform.blogspot.com
Announcing $100,000 for Startups on Google Cloud Platform
http://googlecloudplatform.blogspot.com/2014/09/announcing-100000-dollars-for-startups-on-google-cloud-platform.html
So, this is more likely $30K worth of costs to google rather than what you get for it and once you're on that stuff and need to scale the lock-in you'll experience is going to be worth a lot more than that $100K to you.
Remember how people get started on crack, the first pipe is always free.