Mike Markson of Blekko: Eight hard truths about online media(brainstormtech.blogs.fortune.cnn.com)
brainstormtech.blogs.fortune.cnn.com
Mike Markson of Blekko: Eight hard truths about online media
http://brainstormtech.blogs.fortune.cnn.com/2009/09/11/eight-hard-truths-about-online-media/?section=magazines_fortune
3 comments
Excellent article, all of the points I'd agree with. A couple more points and he'd almost have a ten commandments style guide to developing something worthwhile for the Internet.
I don't really agree with his first point at all. Is there any data to prove that 'real world' names are better? If this was true then why don't more real world companies use real world names instead of names like "Alltel", "Hertz" or "Ruby Tuesdays"?
Boring, same-old tear down. Lots of people are making good livings online with content businesses, but nobody wants to write about that.
Probably because the people who are making money at it want to charge money to tell you how they make money at it.
For the record, I have a domain name addiction and I register three or four really damn good ones a month. Not all the good names are "taken." There is not a finite pool of good names that can be depleted -- they are as infinite as human ingenuity.
And... I made $22k off my first (and currently, only) infoproduct -- $20k of that while it was in beta and with almost no promotion - with, in fact, zero traditional advertising (e.g. we didn't pay a penny.)
I'm tired of all the people who'd prefer to sit and whine, listing all the reasons online business is not as easy as buying a domain and GoDaddy SiteTonite™, instead of actually doing something.
Probably because the people who are making money at it want to charge money to tell you how they make money at it.
For the record, I have a domain name addiction and I register three or four really damn good ones a month. Not all the good names are "taken." There is not a finite pool of good names that can be depleted -- they are as infinite as human ingenuity.
And... I made $22k off my first (and currently, only) infoproduct -- $20k of that while it was in beta and with almost no promotion - with, in fact, zero traditional advertising (e.g. we didn't pay a penny.)
I'm tired of all the people who'd prefer to sit and whine, listing all the reasons online business is not as easy as buying a domain and GoDaddy SiteTonite™, instead of actually doing something.