Basecamp: A Clear and Present Brand(myintervals.com)
myintervals.com
Basecamp: A Clear and Present Brand
http://www.myintervals.com/blog/2009/08/31/basecamp-a-clear-and-present-brand-of-project-management-software/
4 comments
While it was interesting to read about the Basecamp transition (hadn't heard of it before), this is simply an advertising piece for their product.
What do we have here? A company that clearly tries to be accessible and friendly, and instead comes across as sleazy and manipulative.
This kind of marketing can backfire -- I don't recommend it.
This kind of marketing can backfire -- I don't recommend it.
This link is just a commentary on the real action - here's the official 37S announcement: http://basecamphq.com/transition
Stick to the subject - changes to Basecamp. I don't care what your product does.