Don't Call me a Start up What do you think?(brandoncwhite.com)
brandoncwhite.com
Don't Call me a Start up What do you think?
http://brandoncwhite.com/blog/dont-call-me-a-start-up/
2 comments
Interesting. Calling yourself a "start-up" is a form of PR messaging. Some companies leverage "start-up" style messaging to form great value - look at Tesla - they're over 10 years old, they're 4 times the revenue of Aston Martin and build more cars per year than Aston builds in 50 years, and yet everybody still calls them a startup. But Twitter and Google rarely referred to themselves as startups publicly, they were more "institutional" messaging - always considering themselves the sole source for their service. So I guess, using "startup" style messaging can be valuable, but only if you can leverage to your advantage, otherwise go with "institutional" messaging like you suggest.
Needs a lot more proofreading.