The End of Brand Loyalty?(newyorker.com)
newyorker.com
The End of Brand Loyalty?
http://www.newyorker.com/talk/financial/2014/02/17/140217ta_talk_surowiecki
1 comments
Favorite line: "A company’s brand is its “most important asset,” more valuable than technology or patents or manufacturing prowess. But brands have never been more fragile. The reason is simple: consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos."