I used to think that in order for me to accomplish a goal, I had to enjoy the process. For example, in order to have a successful start up, I have to enjoy the work that leads up to a successful start up. Otherwise, I'll never be able to muster the necessary willpower and ultimately fail.
But after watching a few infomercials on TV, I've changed my mind.
Only an infomercial can make my 60 year old mom want to study the stock market. And she has no clue what the hard process of learning would be like. Hell, she probably doesn't even know what stock is!
The secret to infomercial's success in motivating people to incur great costs (time or money) is about emphasizing the rewards. 90% of the stock market infomercial is about the great wealth that can be accumulated by buying their service. They are able to switch on the reward circuits associated with a given task. This is the same feeling we get when dreaming of a juicy bacon cheeseburger. We can feel or even taste the rewards we can reap with every bite of that burger. This is why we can barely control ourselves from eating it.
Infomercials can make stock market research as alluring as a cheese burger.
Which brings me to my business idea - making infomercial-esque motivational videos (motivercials) for everyday tasks. Don't feel like studying? Don't feel like cleaning your room? Click to see a motivercial that will make studying or cleaning irresistible.
You can build a whole online community revolved around motivercials. People can submit their own and have free access to official ones. There can be message boards that discuss other self-help techniques. And premium members can have access to the full database of motivercials!
But after watching a few infomercials on TV, I've changed my mind.
Only an infomercial can make my 60 year old mom want to study the stock market. And she has no clue what the hard process of learning would be like. Hell, she probably doesn't even know what stock is!
The secret to infomercial's success in motivating people to incur great costs (time or money) is about emphasizing the rewards. 90% of the stock market infomercial is about the great wealth that can be accumulated by buying their service. They are able to switch on the reward circuits associated with a given task. This is the same feeling we get when dreaming of a juicy bacon cheeseburger. We can feel or even taste the rewards we can reap with every bite of that burger. This is why we can barely control ourselves from eating it.
Infomercials can make stock market research as alluring as a cheese burger.
Which brings me to my business idea - making infomercial-esque motivational videos (motivercials) for everyday tasks. Don't feel like studying? Don't feel like cleaning your room? Click to see a motivercial that will make studying or cleaning irresistible.
You can build a whole online community revolved around motivercials. People can submit their own and have free access to official ones. There can be message boards that discuss other self-help techniques. And premium members can have access to the full database of motivercials!
What do you guys think?