Ask HN: Have you hired a PR agency?
3 comments
When it comes to PR, I like to point out PG's article The Submarine. It names the PR agency he used (for viaweb), I think it was in about 1996 and they spent $16,000/month at that time (which I would consider a large amount now, much less then).
I've hired agencies/consultants six times and results were always somewhat lacking.
Anecdotally, I've heard the same from many founders. Wondering if this is the consensus.
Anecdotally, I've heard the same from many founders. Wondering if this is the consensus.
I have. They're mostly useless at the stuff people hope they're good at. The best advice I ever heard is not to hire a PR firm until you have too many inbound requests from the press to manage yourself.
In other words: until you've made it big time and spending $10k/mo+ on PR is a non-issue.
In other words: until you've made it big time and spending $10k/mo+ on PR is a non-issue.
If you did not hire an agency, why not and what did you do instead?
I also setup a 4 question google form to get numerical feedback. (I'll share the results with everyone 24 hours after this posting).
https://docs.google.com/a/pressfriendly.com/forms/d/1PiVS_fY9CjGuUMQp8B-VCnF4GVlrCyMtstpN-xQ8j-Y/viewform