Facebook ad profit 1,790% more on iPhone than Android(venturebeat.com)
venturebeat.com
Facebook ad profit 1,790% more on iPhone than Android
http://venturebeat.com/2013/10/16/facebook-ad-profit-a-staggering-1790-more-on-iphone-than-android/#YqAck9ZaSlBWhBtC.99
8 comments
>> CPC ads on iOS cost $.40, while they are only $.18 on Android. However, with negative ROI, it would appear that Android ads are expensive at any price.
No...they would be expensive at or above the price where ROI = $0. And ALL ads on Android don't have negative ROI, even if they do on average.
No...they would be expensive at or above the price where ROI = $0. And ALL ads on Android don't have negative ROI, even if they do on average.
Interesting metric. I wonder if it comes down to deeper understanding of value something brings, and therefore the money it is worth to them - and if taking this practice throughout life, are they then more financially wealthy - or is it more Android buyers are in an non-controlled ecosystem, where the applications they need are free or cheaper - and so there are less profits
This should really be used as a way to support and promote the idea that owning an Android is much cheaper in the end is cheaper for most, though it likely has a degree of apples and oranges comparison to it.
This should really be used as a way to support and promote the idea that owning an Android is much cheaper in the end is cheaper for most, though it likely has a degree of apples and oranges comparison to it.
I wonder if this says more about the users of each platform? For instance, many people (especially younger people) are eschewing Facebook for things like Twitter and Snapchat...
Marketing more effective on iPhone users?
quelle surprise
quelle surprise
The story was not exactly what I expected....Facebook itself is not making that kind of profit, that is the findings of a third party that ostensibly is surveying advertisers on their CPM and what I'm guessing is their estimated revenue per click...how is the latter measured per advertiser?
2) Facebook app on Android is a joke. It drains my battery about 70% faster. I get 10 hours with it uninstalled and 3.5 hours with it installed. On A Samsung Galaxy Nexus. Happens on different ROMs also.