Ask HN: "Social Class" or "Purchasing Power" criteria for target ads?
1 comments
I`ve been thinking a lot about it.. It`s clear that purchasing power is an important info when targeting and creating a more personalized shopping experience.
I believe we should also ask if they were able to find a proper way measure this power..
I believe we should also ask if they were able to find a proper way measure this power..
someone with a little more time than me can probably find a full .pdf I don't have one handy but
http://www.amazon.com/Class-Through-American-Status-System/d...
data gathering is largely the problem there--so we address it through round about means.
data gathering is largely the problem there--so we address it through round about means.
Since the early theories of marketing, we know that the "social class" of a person is an important type of market segmentation. In practice, by knowing how much money a person can spend, companies can target specific products or services to increase the possibilities of conversion. The theory seems easy, but I don't see companies using it online.
By the way, I don't think that the usage of the term "social class" sounds good. Despite being very popular, researchers and theorists do not come into consensus on its definition. I prefer "Purchasing Power".