If You're a Web 2.0 Startup Don't Talk About ROI!(blogs.dovetailsoftware.com)
blogs.dovetailsoftware.com
If You're a Web 2.0 Startup Don't Talk About ROI!
http://blogs.dovetailsoftware.com/blogs/main/archive/2007/10/08/the-roi-of-knowledge.aspx
We used to think ROI was the way to measure an investment but with Web 2.0 there are so many possible returns that it's no longer practical. But guess what is?...
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