This line really hits home the key failing I've had with email from startups (especially pre-launch confirmation emails):
"The single biggest problem I see in emails that web products send is that they maintain an undying focus on themselves and their product, rather than on their customers."
If I sign up for your beta, I want to know: "How are you going to make my life easier / better?"
"The single biggest problem I see in emails that web products send is that they maintain an undying focus on themselves and their product, rather than on their customers."
If I sign up for your beta, I want to know: "How are you going to make my life easier / better?"