Mint Rakes It In(techcrunch.com)
techcrunch.com
Mint Rakes It In
http://www.techcrunch.com/2007/10/07/mint-rakes-it-in/
9 comments
Its sad that MS and Intuit totally missed the boat on providing a service like this. User's fall over themselves signing up for 'free' services like this when really they are signing themselves up to be marketed to. Brilliant.
I thought this was gonna be about Mint.com making a ton of money.
It is coming eventually. I thought the formula was;
idea -> code something -> market it -> users -> ???? -> $$money
so they are at the "users" part, once the figure out the "???" then they make some money.
idea -> code something -> market it -> users -> ???? -> $$money
so they are at the "users" part, once the figure out the "???" then they make some money.
Well, mint.com has a "???" filled in. They'll make money from referral kickbacks for the services they recommend. Hence why I was expecting to hear about some revenue generated.
Yeah... their affiliate programs pay insane kickbacks, ING Direct is around $100 dollars per new account with an additional $50 bonus to the person that opens a new account and they offer the best savings account rate in the USA, so Mint should get lots of signups.
ING Direct pays out less than HSBC, and I'm sure a host of other e-savings account that spend less to advertise. That said, I think you're right about them having a lucrative referral program. When I spoke with Patzer about it last summer, they were one of the big ones he mentioned.
:) guess I fell for ING's marketing then.
"Interest in Mint.com spiked after TC40"
Mint LAUNCHED at TC40, so yeah, DUH, interest peaked.
Mint LAUNCHED at TC40, so yeah, DUH, interest peaked.
Any response from buxfer?