Hardware startup guide - build brand first, distribution second(hackthings.com)
hackthings.com
Hardware startup guide - build brand first, distribution second
http://www.hackthings.com/build-brand-awareness-first-distribution-second/
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http://www.hackthings.com/build-brand-awareness-first-distribution-second/
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I know I did at Contour. We spent our money on great product and distribution, leaving nothing left to compete against GoPro in the marketing arms race.