Google loses one billion dollars per year to fraudulent ad clicks(cbc.ca)
cbc.ca
Google loses one billion dollars per year to fraudulent ad clicks
http://www.cbc.ca/news/story/2007/03/02/tech-googleclickfraud-20070302.html
1 comments
CPA (Cost Per Action) advertising is the a good solution to address this $1 Billion loss. Google just launched a beta of their CPA platform.