Show HN: Capture leads like never before(viralsweep.com)
viralsweep.com
Show HN: Capture leads like never before
http://viralsweep.com/get-widget
8 comments
I feel like calling these "leads" is misleading (pun noticed, but not intended).
Most of the people captured by this form will be interested in your money/prize and not your product. Ultimately, it seems like these leads will not convert to anything meaningful for you.
Most of the people captured by this form will be interested in your money/prize and not your product. Ultimately, it seems like these leads will not convert to anything meaningful for you.
Sweepstakes/contest marketing does actually create tons of leads, depending on how well you target it. For example, a company giving away their service (i.e. 6 months free) would be able to capture hundreds of people interested in that service, then have the opportunity to re-market to those that were not chosen as the winner.
Then why have a giveaway when you can simply give them a trial? If it's an ecommerce business, why distract ppl with a giveaway and give them a reason NOT to buy right now?
You certainly can give a trial, but say you wanted to give away one of your larger packages (i.e 1 year or 6 months of free service) then you could use a giveaway.
it still doesn't make sense to do it for most businesses. Most people visiting your site already have some interest in your service/product, and a giveaway will give them reason to not pay you at all. Why not give a free whitepaper? A free e-book. Free content. Free tool. Something that builds trust.
Cool idea. FYI, when I expand the contest entry in the lower right corner and move the mouse out of the box, the text "Win a Free Month..." drops out of view and leaves an empty box with an email field & submit button.
Hey, co-founder here. This is deliberate because many companies who run giveaways online are consumer brands and need a very visual medium, so we show the title by default, and then slide it out of the way to let the visuals do the talking.
My initial reaction was pretty negative, as if I was in a spanish speaking country that disliked Americans.
Shows the potential downside to getting creative with these kinds of messages, and the importance of thinking hard about tone.