Designers & Developers have Style Guides. Marketers should too(lukethomas.com)
lukethomas.com
Designers & Developers have Style Guides. Marketers should too
http://lukethomas.com/designers-developers-have-style-guides-marketers-should-too/
1 comments
Don't they already do this? I don't know much about marketing, but I was under the impression that pretty much any large company would have guidelines about what overall message they want to convey in any public communications.
My article was geared towards smaller companies (startups) Sorry my article wasn't clear about that.