What to do when Amazon decides to jump into your business(gigaom.com)
gigaom.com
What to do when Amazon decides to jump into your business
http://gigaom.com/2013/02/17/what-to-do-when-amazon-decides-to-jump-into-your-business/
2 comments
These seem like things one should basically be doing anyway.
Thanks. You are totally right. We should all be doing these things. It's a matter of execution and whether we are doing them well enough.
Read Jeff B's letter to shareholders from year one... it's not fluff and will tell you loads about how Amazon thinks.
Realize that Amazon's main goal is to drive revenue, they'll be fine not making profits off your segment for years or maybe never. They may be public but they're playing a LOT game.
Realize that Amazon doesn't tell anyone anything unless it is to their advantage. When you see the press release that Amazon is moving into your segment they HAVE a working product and likely other related projects underway.
Realize that there are some thing Amazon is not great at. Examples: Taking to the press, there are states they can't work in, face to face selling, working with open source etc.