Tim Cook's Freshman Year: The Apple CEO Speaks(businessweek.com)
businessweek.com
Tim Cook's Freshman Year: The Apple CEO Speaks
http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks
2 comments
From the interview - "Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?". If accurate, this is truly remarkable.
Interestingly, in the response about the number of products Apple sells ("Well, we have a few..."), Cook does not mention the Apple TV. Apparently it's not on his mind much.
He also leaves out the Airport Extreme/Express base stations, Cinema Displays, and keyboards and mice. The Apple TV (as it stands now) is really more of a peripheral than a core product.