Apple’s Maps mess and BMW give boost to Embark (YC S11)(gigaom.com)
gigaom.com
Apple’s Maps mess and BMW give boost to Embark (YC S11)
http://gigaom.com/2012/11/21/apples-maps-mess-and-bmw-give-boost-to-transit-app-embark/
http://gigaom.com/2012/11/21/apples-maps-mess-and-bmw-give-boost-to-transit-app-embark/
I.e., Apple maps helped Embark by sucking, whereas the HN title makes it sound very different.
[The BMW involvement is pretty creepy, though Embark tries to spin it as a positive...]