Email Marketing Subject Line Comparison(mailchimp.com)
mailchimp.com
Email Marketing Subject Line Comparison
http://www.mailchimp.com/resources/subject-line-comparison.phtml
4 comments
This flies in the face of mannnny years of copywriting wisdom. I guess that's good in a way. Things are changing as much as ever and there's still opportunities to be had.
Basically, make it look like something people want, not spam.
Advertising copy gets tested since decades. Read "Scientific Advertising" by Hopkins from the 1920s.
If the email were going out to random folks, it would be a much more accurate survey.