Can your landing page do this? (Convert)(unbounce.com)
unbounce.com
Can your landing page do this? (Convert)
http://unbounce.com/landing-page-examples/built-using-unbounce/beautiful-landing-page-design-examples/
11 comments
Has anyone used Manpacks? I'd never heard of it until now, but I'm considering signing up.
I've used it. It's awesome.
I mean, there's not a whole lot more to it than what you see. You sign in, pick some clothes, and they ship it to you on a schedule. Saves me a trip to Costco every 6 months (or from feeling guilty about not going on that trip that often).
I mean, there's not a whole lot more to it than what you see. You sign in, pick some clothes, and they ship it to you on a schedule. Saves me a trip to Costco every 6 months (or from feeling guilty about not going on that trip that often).
Awesome to see this discussion going on - and thanks to qrlawified for submitting the post to kick this off.
For anyone interested in trying out Unbounce, I wanna give you a coupon code (somewhat sheepishly as this isn't the usual forum). But if you do wanna check us out, use "hn503" to get 50% off for 3 months.
If you flame me I'll either kiss you or hug you... #JustSayin
For anyone interested in trying out Unbounce, I wanna give you a coupon code (somewhat sheepishly as this isn't the usual forum). But if you do wanna check us out, use "hn503" to get 50% off for 3 months.
If you flame me I'll either kiss you or hug you... #JustSayin
very good collection and summary for landing page optimization. i hope another version of this had conversion rate comparison, though i am not sure how you could do this..
Building a solid landing page seems so easy until you have tried one and failed to sell. The formula really isn't too difficult, but it does work if you get yourself out of the way: 1) outline a clear value proposition, 2) provide a call to action (+ a cost if there aren't multiple pricings), and 3) build trust. #1 and #2 should always be above the fold and the most visually prominent. Anything else on the page that doesn't build trust should be ruthlessly cut if you want to focus on pure conversion.
It's easy to forget that YAGNI also applies to landing pages. Don't waste your time giving secondary information. They can get to it later. If they don't convert, they ain't gonna need it.
It's easy to forget that YAGNI also applies to landing pages. Don't waste your time giving secondary information. They can get to it later. If they don't convert, they ain't gonna need it.
I thought landing pages were super easy, until I messed up. When I put up the initial landing page for my latest startup ( http://questcompanions.com/ -- finally launching next week!), the 'Enlist' button said 'Start' instead. Due to the non-traditional input box and the text on the button, people would just click 'Start'. Due to a lack of error handling in the frontend code, the empty email would go up to my server, go out to Mailchimp, and they'd hand back an error. All the user would see is "Invalid or duplicate email", then they'd move away.
When I integrated Mixpanel, I saw why immediately and was able to fix it, but by that point I'd already wasted an easy $10-20 on Facebook ad clicks leading to the page. Tiny sum of money, but those were good clicks. Implementing error handling, better button text, and slightly different text on the input box caused the conversion rate to go way up, and the rate of people clicking the button without filling in an email dropped to nearly zero.
Long story short, measure everything and be very, very smart about your messaging.
When I integrated Mixpanel, I saw why immediately and was able to fix it, but by that point I'd already wasted an easy $10-20 on Facebook ad clicks leading to the page. Tiny sum of money, but those were good clicks. Implementing error handling, better button text, and slightly different text on the input box caused the conversion rate to go way up, and the rate of people clicking the button without filling in an email dropped to nearly zero.
Long story short, measure everything and be very, very smart about your messaging.
I built my first web site/blog a couple of weeks ago, and I've been experimenting with advertising on Google, Bing, Facebook, etc, and I have to say it's been a really interesting experience.
Basically the most important thing I've learned is that I have to understand why my users are coming to my site, and from there tailor my site around that.
I have a very high bounce rate of around 75%, but most of that is due to smartphone users and the fact my site is pretty hard to use for them. Creating a simplified page is my #1 goal over the next couple of weeks.
Looking at logs, I also realized that my landing page was hard to use for a significant percentage of my new visitors. I could see from the logs that they were getting confused, trying it out a couple of times and bouncing. I was working on this last week, and tried a couple of GUI changes, but decided that having unintrusive error boxes would probably help better. Hopefully that will help those users having trouble.
But from the ones that stick around, I do have a few pretty regular users, and that leads to what I think is a kind of nice ad clickthru rate. I've paid a good chunk of all my costs in the first two weeks (of course, my costs are only around ~$30).
Thanks for the pointer to Mixpanel. I was looking for a better type of analytics than Google Analytics which doesn't offer me a great deal of information. The only hesitation I have is whether or not having all this javascript client-side tracking will cause users to question their privacy. I guess I'll cross that bridge when I get to it.
Basically the most important thing I've learned is that I have to understand why my users are coming to my site, and from there tailor my site around that.
I have a very high bounce rate of around 75%, but most of that is due to smartphone users and the fact my site is pretty hard to use for them. Creating a simplified page is my #1 goal over the next couple of weeks.
Looking at logs, I also realized that my landing page was hard to use for a significant percentage of my new visitors. I could see from the logs that they were getting confused, trying it out a couple of times and bouncing. I was working on this last week, and tried a couple of GUI changes, but decided that having unintrusive error boxes would probably help better. Hopefully that will help those users having trouble.
But from the ones that stick around, I do have a few pretty regular users, and that leads to what I think is a kind of nice ad clickthru rate. I've paid a good chunk of all my costs in the first two weeks (of course, my costs are only around ~$30).
Thanks for the pointer to Mixpanel. I was looking for a better type of analytics than Google Analytics which doesn't offer me a great deal of information. The only hesitation I have is whether or not having all this javascript client-side tracking will cause users to question their privacy. I guess I'll cross that bridge when I get to it.
Great resource and like the pros and cons although with stats would've been better.
Great article, thanks! As we're discussing landing page effectiveness and I've just put together our landing page, I would love some constructive feedback:
https://www.openrent.co.uk/home/index
We're a week or two from launching, hence the slightly masked url. But any feedback before we put it in front of customers would be greatly appreciated.
I hope this is an appropriate place to ask!
https://www.openrent.co.uk/home/index
We're a week or two from launching, hence the slightly masked url. But any feedback before we put it in front of customers would be greatly appreciated.
I hope this is an appropriate place to ask!
I though that the blue stripes were buttons... Silly I know, but you did ask for feedback!
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IMO the blue header bg is completely wrong - they do look like buttons, not only that they look like the current sites buttons. The whole impression is clean and technical; is this what you're after for selling people a place to call home (albeit rental).
It's personal taste but the text-align:center on that first heading screws with me too.
Also, on usability, when arriving at the site I'm thinking you'll not have anything in my area ... which is presumably the big problem with such sites, seeding them. So, perhaps you'd consider putting your strap line inside the header and having an optionally displayed "we have 234 rentals near you" or something; sniff IP and show it went it's over a threshold.
It's personal taste but the text-align:center on that first heading screws with me too.
Also, on usability, when arriving at the site I'm thinking you'll not have anything in my area ... which is presumably the big problem with such sites, seeding them. So, perhaps you'd consider putting your strap line inside the header and having an optionally displayed "we have 234 rentals near you" or something; sniff IP and show it went it's over a threshold.
Thanks for the feedback.
The headers are meant to look highlighted, rather than like buttons, I really need to think about this. Personally, I thought they looked good, but if it's causing usability issues, then they need updating.
You're right, we have the classic chicken and egg problem, but we're focusing on landlords for now. Love the idea about pre-searching for users. Wouldn't want it to impact page load times though, so perhaps it could be a client side call once the page has loaded. The one issue is that people may not search for properties in their current location - but it's a starting point.
The headers are meant to look highlighted, rather than like buttons, I really need to think about this. Personally, I thought they looked good, but if it's causing usability issues, then they need updating.
You're right, we have the classic chicken and egg problem, but we're focusing on landlords for now. Love the idea about pre-searching for users. Wouldn't want it to impact page load times though, so perhaps it could be a client side call once the page has loaded. The one issue is that people may not search for properties in their current location - but it's a starting point.
Not silly at all, thanks for the feedback! Will need to think about how to make them seem less button-like.
Perhaps highlighting the "learn more" buttons will make it clearer what our buttons are meant to look like.
Perhaps highlighting the "learn more" buttons will make it clearer what our buttons are meant to look like.
Yes, I think this will help a lot. Maybe make the blue bars less prominent, while increasing the prominence of the 'learn more' buttons? At the moment, the learn more buttons don't 'jump out' at me when I view the page. As the blue bars are the only really colourful things on the page, they look like they should be CTAs.
The Copyhackers book has an interesting section on buttons (preview here: http://www.copyhackers.com/web-writing-ebook-sample/). I'm not involved with Copyhackers, but I read the book this weekend and found it very interesting.
The Copyhackers book has an interesting section on buttons (preview here: http://www.copyhackers.com/web-writing-ebook-sample/). I'm not involved with Copyhackers, but I read the book this weekend and found it very interesting.
Thanks for the suggestions! I've updated the buttons, but I need to think of a nice way to make the blue title's less prominent. Hopefully that will improve things.
I've seen copy hackers mentioned, but am yet to read it myself. Will take a look ASAP, and see what insights I can garner. Thanks again.
I've seen copy hackers mentioned, but am yet to read it myself. Will take a look ASAP, and see what insights I can garner. Thanks again.
I love this site actually - wish there was something like this in Australia! Are you planning on adding links to the tenants and landlord pages? Links to the searches from within the text would be really good - I looked for some in the text, but couldn't find anything.
Overall, the site is fast to use, now that the button issue is largely fixed it's easy to navigate. Question though - why make the headings with a solid blue colour? Seems a bit jarring... wouldn't a bold heading do just as well?
Another thing: If there were more links to dive right into searches at https://www.openrent.co.uk/Tenants this would be grand. As a suggestion, a standard link to the "Browse properties by location or by commute time" page would be great, and perhaps consider making the image into a link also.
One last thing: the grey text on white background is OK - but it would be better to make it a little less light. It can make legibility a problem for some folks.
Overall though, love the site - great work!
Edit: one more idea... why not make the link to the blog more prominent? Right now it's right at the bottom alongside the legalese that almost nobody looks at. Blogging may be a pretty good way of getting repeat business. It looks like you've got some pretty decent blog posts already, why not highlight this to show that you are adding content all the time? Just a thought :-)
Overall, the site is fast to use, now that the button issue is largely fixed it's easy to navigate. Question though - why make the headings with a solid blue colour? Seems a bit jarring... wouldn't a bold heading do just as well?
Another thing: If there were more links to dive right into searches at https://www.openrent.co.uk/Tenants this would be grand. As a suggestion, a standard link to the "Browse properties by location or by commute time" page would be great, and perhaps consider making the image into a link also.
One last thing: the grey text on white background is OK - but it would be better to make it a little less light. It can make legibility a problem for some folks.
Overall though, love the site - great work!
Edit: one more idea... why not make the link to the blog more prominent? Right now it's right at the bottom alongside the legalese that almost nobody looks at. Blogging may be a pretty good way of getting repeat business. It looks like you've got some pretty decent blog posts already, why not highlight this to show that you are adding content all the time? Just a thought :-)
> I love this site actually - wish there was something like this in Australia!
Thanks, we're launching very soon, and if all goes VERY well, we'd love to expand into Australia!
> Are you planning on adding links to the tenants and landlord pages? Links to the searches from within the text would be really good - I looked for some in the text, but couldn't find anything.
Great suggestion. I will put in some example searches. We have a different concept for our tenant and landlord page in the works, so I might hold off a couple of days.
> Overall, the site is fast to use, now that the button issue is largely fixed it's easy to navigate. Question though - why make the headings with a solid blue colour? Seems a bit jarring... wouldn't a bold heading do just as well?
It was just an aesthetic thing, but have definitely taken your feedback on board.
> One last thing: the grey text on white background is OK - but it would be better to make it a little less light. It can make legibility a problem for some folks.
Point taken, and unfortunately with greys, a lot comes down to your monitor. Have done my best to ensure it looks good on all monitors, but will keep trying.
> Why not make the link to the blog more prominent? Right now it's right at the bottom alongside the legalese that almost nobody looks at. Blogging may be a pretty good way of getting repeat business. It looks like you've got some pretty decent blog posts already, why not highlight this to show that you are adding content all the time? Just a thought :-)
My co-founder will love to hear this (he wrote the posts), so will suggest it. We just don't want the top links getting too numerous and overwhelming, hence the current set up. I think you're right though, it makes sense to move it to the top!
> Overall though, love the site - great work!
Thanks again for looking over it, much appreciated. Look forward to having you as our first Aussie customer in 6-12 months!
Thanks, we're launching very soon, and if all goes VERY well, we'd love to expand into Australia!
> Are you planning on adding links to the tenants and landlord pages? Links to the searches from within the text would be really good - I looked for some in the text, but couldn't find anything.
Great suggestion. I will put in some example searches. We have a different concept for our tenant and landlord page in the works, so I might hold off a couple of days.
> Overall, the site is fast to use, now that the button issue is largely fixed it's easy to navigate. Question though - why make the headings with a solid blue colour? Seems a bit jarring... wouldn't a bold heading do just as well?
It was just an aesthetic thing, but have definitely taken your feedback on board.
> One last thing: the grey text on white background is OK - but it would be better to make it a little less light. It can make legibility a problem for some folks.
Point taken, and unfortunately with greys, a lot comes down to your monitor. Have done my best to ensure it looks good on all monitors, but will keep trying.
> Why not make the link to the blog more prominent? Right now it's right at the bottom alongside the legalese that almost nobody looks at. Blogging may be a pretty good way of getting repeat business. It looks like you've got some pretty decent blog posts already, why not highlight this to show that you are adding content all the time? Just a thought :-)
My co-founder will love to hear this (he wrote the posts), so will suggest it. We just don't want the top links getting too numerous and overwhelming, hence the current set up. I think you're right though, it makes sense to move it to the top!
> Overall though, love the site - great work!
Thanks again for looking over it, much appreciated. Look forward to having you as our first Aussie customer in 6-12 months!
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I would ditch the blue, I agree with the people above, they look like buttons and are very distracting.
Also, make your text boxes bigger, you have all of this large text surrounding them, why not scale them appropriately as well?
Also, make your text boxes bigger, you have all of this large text surrounding them, why not scale them appropriately as well?
Thanks for taking a look, I'm definitely going to rethink the headings.
Will look at the input boxes more carefully, they're currently just default bootstrap size, but I see your point.
Will look at the input boxes more carefully, they're currently just default bootstrap size, but I see your point.
Is this meant to be the home page, or a landing page for geting sign-ups?
That is a good point. This is going to act as both for now if we don't know the source of the traffic.
If we know the user is a landlord or a tenant, we will send them to their sub-pages:
https://www.openrent.co.uk/Tenants
https://www.openrent.co.uk/Landlords
If we know the user is a landlord or a tenant, we will send them to their sub-pages:
https://www.openrent.co.uk/Tenants
https://www.openrent.co.uk/Landlords
If you are having this act as both then you need to differentiate the buttons. They look too much like your top banner. I would suggest taking some of the shine off of your top banner and changing your buttons to be green to match you current design, or orange to really standout.
Thanks again for the comments.
I'm hoping when I improve the situation with the headers, the call's to action will stand out a little better. Otherwise, as you say, I will introduce another colour to the homepage (green seems sensible!).
I'm hoping when I improve the situation with the headers, the call's to action will stand out a little better. Otherwise, as you say, I will introduce another colour to the homepage (green seems sensible!).
Unbounce looks great- I've been sitting on the fence about these types of service for a while now.
What is HN's opinion on using a free version of a Unbounce (or other service)? (Coming from a student creating a start-up, no savings what so ever right now)
Does it distract from the purpose of the landing page heavily? Does it add credibility? My quick and unprofessional opinion is that I would rather have the paid version, but since I have to really value what little money I have, I'm unsure if paying for a landing page service is wise or not.
What is HN's opinion on using a free version of a Unbounce (or other service)? (Coming from a student creating a start-up, no savings what so ever right now)
Does it distract from the purpose of the landing page heavily? Does it add credibility? My quick and unprofessional opinion is that I would rather have the paid version, but since I have to really value what little money I have, I'm unsure if paying for a landing page service is wise or not.
Actually it depends on for what purpose you intend to create that landing page. If it is for a B2B service, obviously it looks unprofessional. But for most of the other services, a short blurb in footer isn't too distracting.
I can't believe that Crikey.com.au have forgotten to add their privacy statement. In Australia, that is a huge no-no. Even a link to it would have been good - they can't just state that they won't share the information gathered.
Can you explain why its a big no-no? I'm new to Australia. Thanks.
Sure. Privacy is something that is covered via 10 National Privacy Principles. Principle 5 covers "Openness" http://www.privacy.gov.au/materials/types/infosheets/view/65...
Basically, it states "an organisation must set out in a document clearly expressed policies on its management of personal information. The organisation must make the document available to anyone who asks for it".
In general, the best way is for a link to the site's privacy guidelines. Crikey has one at http://www.crikey.com.au/about/privacy/ - they could easily have published a short link to it on the site shown in the article. I'd say this was an oversight on their part, but from my POV quite a big one!
Basically, it states "an organisation must set out in a document clearly expressed policies on its management of personal information. The organisation must make the document available to anyone who asks for it".
In general, the best way is for a link to the site's privacy guidelines. Crikey has one at http://www.crikey.com.au/about/privacy/ - they could easily have published a short link to it on the site shown in the article. I'd say this was an oversight on their part, but from my POV quite a big one!
If the document were printed on sheepskin and available to view in their office from 9am to 5pm, wouldn't that be making the document available to anyone who asks? Or is there specific legislation around a website having it published online and linked to from every page?
I don't think the privacy commissioner would take too kindly to this. That would be an accessibility issue. You'll notice though that on that page there isn't actually anywhere you can find the privacy policy.
I don't believe there's any legislation to force people into providing their privacy policy online. Though I would say the effort taken to get people to come into the office to view the privacy policy on the sheepskin would be prohibitively expensive. :-)
I don't believe there's any legislation to force people into providing their privacy policy online. Though I would say the effort taken to get people to come into the office to view the privacy policy on the sheepskin would be prohibitively expensive. :-)
Would also love some constructive feedback: picdazzler.com
Note: still waiting for the before/afters and copy to get here, disregard that please.
Note: still waiting for the before/afters and copy to get here, disregard that please.
Can you move the .com closer to the PicDazzler text? I'd suggest putting the email address into a link - but an online form might be neat also. I'd also add a note very close to the email address that you won't use the email for evil purposes.
Or See some before and afters - you really need to change that text colour. It's almost black on black... sign up or sign in is out of alignment and bleeding over the rectangular box with curved corners. Seems to be an issue with the div with id=main and class=grid_12.
Just my 2c :-)
Or See some before and afters - you really need to change that text colour. It's almost black on black... sign up or sign in is out of alignment and bleeding over the rectangular box with curved corners. Seems to be an issue with the div with id=main and class=grid_12.
Just my 2c :-)
Thanks! I probably posted that prematurely, as those things are all on the list of "shit to fix".
Maybe it's just me but thanks for linking some of those. One of them is a service I've been looking for. I think some of those sites just got some free advertising :p
I think they see this and are pushing this as a tool for the masses of people who can't code, but love to sell, and want to do it better.