Idea HN: QR inside video for ad's
USE CASES:
1. SOCIAL:you are watching tv with friends ad is shown,u might want to know more about product/buy it.You just need to click with qr app.
2. CROWD: You are at times square(or a place like that!) ad is shown u want to buy it.You can buy it/know it instantly.
3. NO_CABLE:You are watching ad in a medium which does not have two way connection.
ADVANTAGE FOR AD COMPANIES:
1. They can catch/track you where they cannot in general track.
2. They have something measurable
3. They connect with you instantaneously.
IDEA:
Idea is to create a simple platform where ad companies will provide the link where they expect the user to land or create a page for their brand on the site and upload their video.QR would be generated based on the link and encoded in a video.All the traffic will go through our platform and would provide rich analytics.
NEED UR INPUTS:
1.Is this a viable idea?
2. Are there already companies that do it(i googled it couldn't find anything substantial)
3. what do u think? should i try working on this
criticisism is welcome :)
2 comments
QR codes are too small. The user would have to walk up to the TV.
Also Shazaam is doing it with their music fingerprinting.
Also Shazaam is doing it with their music fingerprinting.
Most TV's can display a QR code (as long as it's not too detailed), but the main issue is the dwell time. I've yet to meet an app that can go from off-in-pocket to scanned QR code in less than 5 seconds. Add in user reaction time and decision time and you've pretty much wasted a 30 second infomercial spot. Might not be such a bad idea for 60+-second infomercials though, as long as they keep reminding the viewer that the code is coming up.