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3 comments
Can confirm. We were spending $1000/mo on Twitter up until earlier this year, when we realized that the ad impression quality had become total garbage. We were still getting clicks and impressions (at least according to the Twitter Ads Dashboard), but Google Analytics told a different story, and none of it was converting on our website. It honestly made me wonder if Twitter is engaging in click fraud.
> It honestly made me wonder if Twitter is engaging in click fraud.
Considering the moral and ethical character of the person who owns Twitter/X, I wouldn't doubt it.
Considering the moral and ethical character of the person who owns Twitter/X, I wouldn't doubt it.
Anecdotal, but if I switch off uBlock Origin I get ads for weird inventions and stuff that looks like 1$ store gadgets. Definitely no big names.
From reading (not claiming this is legitimately the case or reason), this largely seems like a hit piece & a coordinated politically motivated change in advertising.
For instance, this Schreurs person appears to be suggesting where these companies advertise and is openly pushing companies not to advertise on X. Then claiming "their data shows them not running campaigns on X". Well yeah, duh, you're urging your particular customers not to.
> "We would welcome an official follow-up with supporting data in a time where trust and transparency are of critical importance," said Schreurs.
Why would X need at all to provide this to the Schreurs guy?
Then you have Media Matters weighing in the article as well:
> A review of data from Sensor Tower conducted by progressive watchdog group Media Matters
I personally haven't seen Twitter/X get any better or worse, it's just people posting. Frankly, a lot of this seems like over reaction. There was straight porn on twitter (still is) along with plenty of other unsavory stuff, again same as before Musk take over.
I do see a constant seething about the character of Musk & political speech regarding why everyone shouldn't like X/Twitter now. To me, that's what this is about -- "voting with dollars" so to speak.
For instance, this Schreurs person appears to be suggesting where these companies advertise and is openly pushing companies not to advertise on X. Then claiming "their data shows them not running campaigns on X". Well yeah, duh, you're urging your particular customers not to.
> "We would welcome an official follow-up with supporting data in a time where trust and transparency are of critical importance," said Schreurs.
Why would X need at all to provide this to the Schreurs guy?
Then you have Media Matters weighing in the article as well:
> A review of data from Sensor Tower conducted by progressive watchdog group Media Matters
I personally haven't seen Twitter/X get any better or worse, it's just people posting. Frankly, a lot of this seems like over reaction. There was straight porn on twitter (still is) along with plenty of other unsavory stuff, again same as before Musk take over.
I do see a constant seething about the character of Musk & political speech regarding why everyone shouldn't like X/Twitter now. To me, that's what this is about -- "voting with dollars" so to speak.
>”I personally haven't seen Twitter/X get any better or worse, it's just people posting. Frankly, a lot of this seems like over reaction. There was straight porn on twitter (still is) along with plenty of other unsavory stuff, again same as before”
Maybe this is part of your confusion. Pornography isn’t banned on Twitter, this is an intentional policy decision, not a moderation issue.
https://help.twitter.com/en/rules-and-policies/media-policy
At the time of writing it seems like Twitter is having issues and this page isn’t loading but archived copies confirm posts may include pornography, just not live streams, pfp, or banners.
The types of content that advertisers are worried about is the violent and hate content. The photos of Coca Cola ads next to calls for racist violence give advertisers pause. This isn’t an observation unique to advertisers; groups like the ADL and dozens of similar groups like the CCDH, Israel’s Foreign Ministry, various EU regulatory bodies, news agencies, etc. have all come to pretty similar conclusions based on quantified metrics. Frankly it’s hard to find anywhere where people haven’t noticed… in my experience the change has not been subtle.
Maybe this is part of your confusion. Pornography isn’t banned on Twitter, this is an intentional policy decision, not a moderation issue.
https://help.twitter.com/en/rules-and-policies/media-policy
At the time of writing it seems like Twitter is having issues and this page isn’t loading but archived copies confirm posts may include pornography, just not live streams, pfp, or banners.
The types of content that advertisers are worried about is the violent and hate content. The photos of Coca Cola ads next to calls for racist violence give advertisers pause. This isn’t an observation unique to advertisers; groups like the ADL and dozens of similar groups like the CCDH, Israel’s Foreign Ministry, various EU regulatory bodies, news agencies, etc. have all come to pretty similar conclusions based on quantified metrics. Frankly it’s hard to find anywhere where people haven’t noticed… in my experience the change has not been subtle.
X has gotten substantially worse for me. I quit when Musk took over and last week returned. It is a less fun experience and much more right-wing.