Twitter’s shrinking role as traffic source for news publishers revealed(pressgazette.co.uk)
pressgazette.co.uk
Twitter’s shrinking role as traffic source for news publishers revealed
https://pressgazette.co.uk/media-audience-and-business-data/media_metrics/twitter-referral-traffic-publishers/
2 comments
I think a large part of this is due to API suspensions. I got the infamous "This is a notice that your app - "your bot" - has been suspended from accessing the Twitter API. However, you can self-serve reactivate your app for free"
With a final: "Your application has been reviewed.
Thank you for your interest. Unfortunately, we're unable to approve your application."
This for a small bot that followed a couple of weather gurus to be notified on Telegram on a new tweet. They killed a huge ecosystem in the hope to stimulate direct site engagement.
Do you think they're delusional enough to think everyone would start paying huge amounts of money instead and keep the API? But then again no wonder someone who paid 44 billion for Twitter might think tweets are worth a lot of money.
I agree and think this is a good thing. Building bots good enough to fool humans has become so trivial a high schooler could do it. Something has to be done unless we want to give up on real human interaction on the internet.
Keep in mind, this was a read only bot. But anyways, I was also following bot driven accounts like earthquake notifications. A bot does not equal spam.
According to the graph at the beginning, overall referral traffic right now is higher than it was in April of 2018, and it is currently trending up for the last 9 months.
Later in the article, There are graphs that start at a different period of time from April 2021, which was in the height of the pandemic.
Without comparing twitter referrals to all other social media referrals, the significance of twitters decline from april 2021 to now doesn't really mean anything on its own. We don't know from the information provided if all social media referrals have declined since April 2021, but I would assume they all have.
This gives the impression that the data was picked to represent the peak of social distancing and widespread social panic compared to right now where all people want to do is meet in person and go outside after being cooped up with no social contact for 2+ years. This strikes me as nothing more than riding the current trend of musk-twitter sensationalism.
If it were an honest look into twitter as it fits in the space of all internet social media, it would at least compare it to other social media growth. Its pretty clearly cherry picked data without meaningful comparisons for context.
Later in the article, There are graphs that start at a different period of time from April 2021, which was in the height of the pandemic.
Without comparing twitter referrals to all other social media referrals, the significance of twitters decline from april 2021 to now doesn't really mean anything on its own. We don't know from the information provided if all social media referrals have declined since April 2021, but I would assume they all have.
This gives the impression that the data was picked to represent the peak of social distancing and widespread social panic compared to right now where all people want to do is meet in person and go outside after being cooped up with no social contact for 2+ years. This strikes me as nothing more than riding the current trend of musk-twitter sensationalism.
If it were an honest look into twitter as it fits in the space of all internet social media, it would at least compare it to other social media growth. Its pretty clearly cherry picked data without meaningful comparisons for context.