I'm tired of wasting time spinning my wheels on PR. Theres this dead zone between startups ( bootstrap ) and PR agencies.
The 80/20 rule has to apply to this, because it applies to everything else. So I figure I can capture the 80% of PR tasks anyone can do because they're not complex but are important.
My hope is that by the time people complete the PR task guide on AwareLabs they will be in a position to pay an agency to complete the last 20% that may require special connections or access.
So far its a theory I'm in the process of evaluating. Anyone with experience in this arena is welcome to provide expertise, I'd be thankful if you saved me some time going down the wrong path?
The 80/20 rule has to apply to this, because it applies to everything else. So I figure I can capture the 80% of PR tasks anyone can do because they're not complex but are important.
My hope is that by the time people complete the PR task guide on AwareLabs they will be in a position to pay an agency to complete the last 20% that may require special connections or access.
So far its a theory I'm in the process of evaluating. Anyone with experience in this arena is welcome to provide expertise, I'd be thankful if you saved me some time going down the wrong path?