Looking for early market validation re our startup idea, we did a simple smoke test: we created a facebook ads campaign, linked it to a launchrock page and looked to see what happened. We set a $20 daily budget and here came the results for our first day:
- On facebook : 139 clicks, click rate 0.039%
- On launchrock : 49 page views, 8 signups, 16.33% conversion rate
I've got 2 questions:
- Where did the 139-49 = 90 missing clicks go? Is facebook stealing from me?
- How good/bad are these numbers? Any valid point of comparison out there?
I've got 2 questions: - Where did the 139-49 = 90 missing clicks go? Is facebook stealing from me? - How good/bad are these numbers? Any valid point of comparison out there?