Online Shoppers Are Rooting for the Little Guy - Not Amazon(nytimes.com)
nytimes.com
Online Shoppers Are Rooting for the Little Guy - Not Amazon
http://www.nytimes.com/2012/01/16/business/some-shoppers-rebel-against-giant-web-retailers.html
1 comments
Unfortunately I think this will only always be a small percentage of shoppers. The lowest overall price + convenience trumps all for most people. This is why WalMart is so big, low prices. It is a great thing to support local businesses, but I think for the majority of online shoppers unless they can beat or match the price + convenience + speed of large online retailers they are not going to be looked at as a viable alternative.