One (or few) Person Startup Emails... "Us" or "Me"
6 comments
Jason Fried wrote a column for Inc. on being a one-man company and feeling and fighting the need to exaggerate its size: http://www.inc.com/magazine/201106/dont-exaggerate-your-size...
Use 'we' in your marketing copy and automated emails. It's rare that a 1 person startup hasn't used other people along the way such as designers, developers and testers. So there's no dishonesty and it sounds better.
Use 'I', when you communicate directly.
Use 'I', when you communicate directly.
We, all the time. It's very hard to take seriously a one-man operation, especially when you're in the B2B market.
"We" the company, "I" the person representing the company.
IMO, if you're a lone wolf, don't pretend otherwise. That trend from years back of pretending you're the CEO of a one-person operation is looking very tired. I have a hunch that people will be more supportive of and receptive to someone giving it a crack on their own.
If you're after businesses, then you will need to offset the "what if you get hit by a bus?" question, however.
If you're after businesses, then you will need to offset the "what if you get hit by a bus?" question, however.
-Landing Pages, Surveys, Etc... where the customer is not directly emailing you, but you might be sending out confirmation emails, surveys, notifications, etc. Would you use your company name and "us" in those cases?
For direct customer contact, I feel like being yourself is more personal and the customer will appreciate it.
However, for the first case... I feel as if you could go either way. I'm curious what you guys would suggest.
2. When customer emails