Translate Your Startup Vision to Investor Values(caycon.com)
caycon.com
Translate Your Startup Vision to Investor Values
http://www.caycon.com/blog/2011/09/translate-your-startup-vision-to-investor-values/
http://www.caycon.com/blog/2011/09/translate-your-startup-vision-to-investor-values/
Consider this real example I heard a while back from some MBA students – “Let me introduce our newest tool, which we developed from ‘mashup’ technology, made popular by Facebook and MySpace.” This entry line, as well as a long presentation which followed, was missing not only the translation to receiver priorities, but also assumed that the executive had the same background and view of the world as the presenters.
Although many VC's are intelligent and have a good grasp in the industry they are playing in, its best to keep things simple and straight to the point.