How TwitchTV Is Changing the Game(forbes.com)
forbes.com
How TwitchTV Is Changing the Game
http://www.forbes.com/sites/johngaudiosi/2011/09/09/starcraft-ii-pro-gamer-steven-destiny-bonnell-explains-how-twitchtv-is-changing-the-game/
2 comments
Kind of a weak article, but the TL;DR of it is:
Professional gamers can now earn a decent living from streaming their play, even if they don't win tournaments and what not. You just need to play the game and gain a viewership.
Professional gamers can now earn a decent living from streaming their play, even if they don't win tournaments and what not. You just need to play the game and gain a viewership.
You need to be a celebrity of sorts still. If you are good but boring, your viewers will flock to likes of Destiny who is also an entertainer.
I remember a big part of the whole Warp Prism controversy on Reddit having to deal with it blocking commercials. That alone is a really big positive sign in my opinion that this is really going somewhere.
In no other channels have I seen people so dedicated to watching something that they want to watch the commercials. I think it has to do with the fact that viewers know it directly supports that caster alone (and a little to JTV of course). The money isn't all collected by the TV channel or network and then given out in contracts to writers/actors as they see fit. It's literally, you get paid on how many viewers you get. The correlation is direct.
I think that alone is a really new and awesome concept in media advertising that nobody else (that I know of) is capitalizing on in quite the same way.