We Need a "TRUSTe for SaaS Apps"(glasseyonsaas.typepad.com)
glasseyonsaas.typepad.com
We Need a "TRUSTe for SaaS Apps"
http://glasseyonsaas.typepad.com/glassey_on_saas/2008/09/we-need-a-truste-for-saas-apps.html
4 comments
I agree, there is a real opportunity there. The "seal of approval" businesses are great. You get paid for doing almost nothing, so it has very high margins. The customers prominently feature the seals on their sites, and pay you for the privilege for promoting your brand, giving you SEO and making your business go viral.
I could use something like this. We lose plenty of business because "I'm not confident giving my data to people I don't know much about".
What, we need another one of those rip-off leeches? No thanks, there's already enough Verisigns in this world.