Traffic spikes on the blog(blog.indextank.com)

  Traffic spikes on the blog

  In the last few weeks, we have seen huge traffic spikes
  on our blog,

  ... the traffic has not converted well to our main site.

  The traffic has been almost ten-folds since the beginning
  of July,

  ... after looking at the analytics, we saw a mere 10%
  conversion to the IndexTank home page.

  Diving deep into this issue, we realized that there are
  only two links referring back to IndexTank.com and one
  was of them was linked to the “Get Started” page.

  Considering the amount of user-generated content that
  exists in this day and age, most people's attention span
  is limited.

  If after scanning a page, if a user can’t find who wrote
  the blog and why they are expert on this particular   topic,
  they move on to the next article on their list.

  We hope to educate people with our blog,

  ... we also hope to generate buzz for IndexTank.

  We were able to accomplish the first part but we failed
  on the second.

  I have couple of theories on why it did not convert well.

  Firstly, since we only had two tiny links on our page,
  there was no direct connection to IndexTank,

  unless someone Googles IndexTank, they won’t be able to
  find out who we are and what we do.

  Secondly, the content of the blog have been very general
  and people interested in the content might not necessarily
  be interested in search technology.

  Links to the home page are important

  because they are designed to inform incoming new users
  about the company and its features,

  and convert those leads into sign ups.  Sine we already

  ... made the mistake, we are currently in the process of
  redesigning our blog, we want to capture our audience
  that come to our blog and help them learn about IndexTank.

  Driving blog traffic from sites such as Reddit and other
  feeds helps in rerouting traffic to the company site. But
  not all is lost if the conversion is not to your liking.
  You as a blogger did gain more audience and if they liked
  what you wrote, efforts will be made to find out more
  about you and what you do.

  IndexTank is a hosted search service that provides
  Full-Text Search, Real time indexing and much more.

  Check us out http://www.indextank.com

  If you like the post, please follow me on twitter @zohaibr