The magic designer(wolfslittlestore.be)
wolfslittlestore.be
The magic designer
http://wolfslittlestore.be/2011/06/30/the-magic-designer/
1 comments
In a graphic design or web design project, there is definitely a fine line between what the client can expect as an aesthetic outcome and what works functionally or is congruent with user-friendly/intuitive design principles. The scope of any project can clearly define functionality requirements. However, when it comes to aesthetic appeal, and "beauty" as Johan describes, the client and designer may not be on the same page. As a professional, the designer should incorporate everything that was asked; this is not in question. There are problems with designers projecting their own will onto a project and it can take a negative effect on the client/contractor relationship. But the problem at hand is when a client gets an idea of what the final product should be and this idea conflicts with the functionality requirements as outlined in the scope. Several clients of mine have even changed their minds in the middle of the project and try to "scope-creep" their way out of the original concept to cover up the fact that they were not yet mentally prepared to start. This is when the designer needs to believe in their knowledge and experience and be professional, firm and courteous. I inform my client that I will complete the functionality requirements. Any major changes that are made to the original concept will result in an amendment to the contract or a second contract. Johan is absolutely right! The client should know exactly what he/she wants their website/app/interface to do. The client may suggest ways on which technologies to do it with and why. The client may supply design layouts that appeal them. The designer's job is then outlined and structured, yet they still have the freedom to use experience and professional opinions to construct the best possible product.