Hipmunk founders Steve & Adam honored in 30 under 30(inc.com)
inc.com
Hipmunk founders Steve & Adam honored in 30 under 30
http://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html
2 comments
Stop reading my marketing plan! ;) I'm hoping for a rocking campaign in the run up to Thanksgiving to get all of our young geeky users to teach their parents so they'll spend less time searching for flights/hotels and more time for pie!
"Advertising in this space is completely non-economical..."
Interesting, because I see ads for them on an almost daily basis, yet I barely travel. Maybe they just recently figured this out?
Nonetheless, I love the product—I use it for what little travel I do—and I'm definitely a word-of-mouth proponent.
Interesting, because I see ads for them on an almost daily basis, yet I barely travel. Maybe they just recently figured this out?
Nonetheless, I love the product—I use it for what little travel I do—and I'm definitely a word-of-mouth proponent.
Thanks for doing that. You deserve a special thank you for the word-of-mouth hustle - email me? Alexis at hipmunk (same goes for any of you who do our chipmunk solids in that department!)
It is probably re-targeting if you hit their site before. I doubt they are doing massive media buys.
I also see their ads everywhere, and I have never ever visited hipmunk.
Some discussion of this over on Quora (the discussion is inconclusive, but it highlights that others have also seen many Hipmunk ads): http://www.quora.com/How-much-is-Hipmunk-spending-on-adverti...
Some discussion of this over on Quora (the discussion is inconclusive, but it highlights that others have also seen many Hipmunk ads): http://www.quora.com/How-much-is-Hipmunk-spending-on-adverti...
Looks like they're advertising on tiny (relative), tech-related sites. People that have probably heard of them - just for branding. Probably with remnant inventory, which is fairly cheap. I doubt they are spending much at all.
Re-targeting indeed.
One way for Hipmunk to reach the baby boomer demographic would be to build awareness among the 18-35 link-happy crowd and let them demonstrate it to their parents thus creating a seamless user recruitment experience.