Ask HN: Best resources for running Adwords campaigns?
I recently found myself being tasked with running all adwords campaigns for a new startup. Any recommendations for best practices or online resources? I have a good grasp on the basics and I am looking for some advanced optimization strategies.
4 comments
Read up on Perry Marshall, he seems to be the go to source for all of it.
Additionally, Trada.com is providing a crowd-sourced solution.
Tools wise I guess I would refer you to wordtracker, and other keyword research tools. Since the more specific you are with your terms the lower the bid price can be.
Additionally, Trada.com is providing a crowd-sourced solution.
Tools wise I guess I would refer you to wordtracker, and other keyword research tools. Since the more specific you are with your terms the lower the bid price can be.
Admittedly, I don't know much about running Adwords campaigns, but you might want to check out AdGrok (http://www.adgrok.com)
You can use a service like www.spyfu.com to get keyword lists for competing websites. Also, be sure to install the Adwords editor. It will make your life much easier.
There is some stuff under AdWords here, from patio11: http://www.kalzumeus.com/greatest-hits/