The Taste Makers: The secret world of the flavor factory (2009)(newyorker.com)
newyorker.com
The Taste Makers: The secret world of the flavor factory (2009)
https://www.newyorker.com/magazine/2009/11/23/the-taste-makers
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"Hagen told me that her favorite white-space flavor—the one she wished she had created—was Red Bull, because it succeeded in getting consumers to embrace the surreal."