Jason Cohen: How to work out whether advice is helpful to you.(blip.tv)
blip.tv
Jason Cohen: How to work out whether advice is helpful to you.
http://blip.tv/file/4933967
9 comments
This talk summarizes a big chunk of what people submit to HN.
The arguments about bootstrapped vs funded, lifestyle vs selling out, lean vs not, MVP vs GDP, internet celebrity worship - all covered pretty well in an hour.
The arguments about bootstrapped vs funded, lifestyle vs selling out, lean vs not, MVP vs GDP, internet celebrity worship - all covered pretty well in an hour.
I found the Dimensions of Advice particularly useful. It can found at the 45:20 mark.
Wow....I don't know why, but I always thought Jason was much older. Like 45 - 55.
But he looks/sounds much younger in this talk.
Btw, interesting presentation!
But he looks/sounds much younger in this talk.
Btw, interesting presentation!
Great Talk
Acid test: can I go out and personally retrieve 30 customers @ $49.95/month?
Hm...Do adwords campaigns count? I would love to hear more about this.
Acid test: can I go out and personally retrieve 30 customers @ $49.95/month?
Hm...Do adwords campaigns count? I would love to hear more about this.
He wrote about this some on his blog: http://blog.asmartbear.com/vetting-startup-ideas.html
I don't see why AdWords couldn't work if you built the right experiment. For example, a simple email-capturing landing page with a price tag doesn't touch on it as much as personally talking to people and finding 30 who will (not would, as Jason emphasizes) pay at that price. You can learn a lot from just talking to folks, and an AdWords campaign could help you get in touch with the right people.
I don't see why AdWords couldn't work if you built the right experiment. For example, a simple email-capturing landing page with a price tag doesn't touch on it as much as personally talking to people and finding 30 who will (not would, as Jason emphasizes) pay at that price. You can learn a lot from just talking to folks, and an AdWords campaign could help you get in touch with the right people.
I wish this were better written and better edited. I gave up after 2.5 min.
Initially I was also thinking Jason writes better than he speaks. But as edanm pointed out, the talk gets remarkably good very quickly. It's one of the best I've seen recently.
I think you should give it another chance. The first few minutes aren't very interesting, but once the actual talk starts it's great.
How to filter advice from others. Brilliant advice, but don't take it as the absolute truth.